About

What is a Fractional CMO?

Business Leaders, like you, don’t want or need to spend all your time thinking about marketing. As a Fractional CMO, I’m a part-time executive who runs your marketing team and is responsible for all marketing outcomes.

As a great Fractional CMO, I will find out what your goals are and what has worked so far. Then we will work together to create a comprehensive and executable marketing strategy and tactical plan to achieve those goals, which I will then make happen, so you can go back to being the CEO.

Along the way, I will make sure your team is performing well and in good spirits. I'll also put in the systems and processes to make your marketing a reliable asset to your company.

That’s what I do for B2C 2-sided marketplaces & SaaS companies.

I’d love to hear what your goals are…and help you reach them with marketing that gets results.

How do I work with you?

Number 1 focus is results through innovation, removing barriers, solving problems and making decisions .

Number 2 focus is ensuring collaboration through positivity, respect and transparency.

Number 3 focus is demonstrable accountability for all marketing outcomes through quarterly reports and actions plans.

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What can a Fractional CMO do for you?

Create your marketing strategy with Fractional CMO services
Correct your messaging and positioning
Create systems for your team to follow
Map out your customer journey
Hire marketing employees and consultants to execute
Manage KPIs so your marketing makes you money
Keep your brand awareness top of mind
Match your customer experience to your brand promise
Secure retained and loyal customers

Do you need a Fractional CMO?

Are you running your marketing team instead of being the CEO?

Are you unsure about what campaigns your marketing team should try next?

Have you got your customer journey mapped out and your pain points identified?

Samantha Swanepoel, Fractional CMO for B2C 2-Sided Marketplaces

What qualifies me to take you from good to great?

As a Fractional CMO for B2C 2-sided marketplaces I look at your business from the OutsideIn, crafting your marketing strategy and plan whilst keeping the customer at the heart of everything.

I have over 25 years’ international experience leading the marketing function for well-known brands including Sky, Barloworld, Econet, Ampath, RS Components and Cresta Hospitality to name a few. I have delivered revenue and profit growth for B2C 2-Sided marketplaces and SaaS businesses of all sizes across the world.

I have the ability to conceptualise the larger context and strategise implementable solutions. I design consumer-focused marketing strategies that strategically build brands, aligning the felt customer experience and leaving consumers deeply engaged and loyal. I scale high-impact marketing channel strategies to optimise the 6 growth levers: Awareness, Acquisition, Activation, Revenue, Retention and Reputation. I am a natural people leader and have motivated, inspired, hired and developed teams of 7 to 70.