Successes

The Client's Problem

A 2-Sided Classified Marketplace's brand was being confused for their competition and their paid ad spend was driving traffic to the competitor's platform.

The Fractional CMO Solution

• Activated Brand Attributes research
• Redefined the Brand Strategy in collaboration with Senior Leadership
• Developed Holy Days Launch Campaign in 60 days
• Inculcated brand behaviours in the salesforce

My Results

• 24% increase in unprompted awareness
• 15% increase in traffic
• 10% increase in seller inventory listing
• Total Spend 3m total incremental revenue 16.6m

The Client's Problem

A 3-sided Healthcare Marketplace's revenue had declined year on year and Senior Leadership could not identify the cause or come up with a solve.

The Fractional CMO Solution

• Calculated how to measure market share and implement as regular activity
• Mapped each customer journey and identified gaps and pain points
• Implemented CX improvement programme and quick-win revenue campaigns

My Results

• 10% increase in customer acquisition
• Stabilised market share with a 1% uplift to 27%
• Created an incremental 556m Customer Lifetime Value

The Client's Problem

A B2B eCommerce company didn't have enough leads and orders in their baskets and were considering redundancies to weather the economic downturn.

The Fractional CMO Solution

• Mapped out all funnel stages and aligned with customer perspective of their journey
• Audited existing digital assets and fixed tagging to a consistent standard
• Created a referral programme
• Launched a 3-month tactical campaign

My Results

• 33% increase in new in new leads generated
• 15% referral programme leads generated
• Incremental revenue of 10m

The Client's Problem

A well-known entertainment brand decided to diversify their product offering to launch a telecoms-based technology product to existing customers first in 6 months.

The Fractional CMO Solution

• Developed full product launch in collaboration with multiple departments and suppliers
• Developed full customer marketing strategy from Acquisition to Retention
• Launched integrated campaign

My Results

• 66m recurring revenue in first6 months
• Low levels of churn maintained
• Package upgrades delivered 21m incremental Customer Lifetime Value

The Client's Problem

A large commodities organisation had a very slim margin and were experiencing churn volatility in their long-standing client base, they needed to urgently implement something to retain their remaining base.

The Fractional CMO Solution

• Mapped the buyer journey
• Analyzed the customer basket mixes
• Recommended price points for basket types
• Launched targeted low-cost outreach campaign  

My Results

• Reduced churn by 20%
• Total Spend 3m total incremental revenue 16.6m