Fractional CMO Services
Are you a leader of a B2C 2-Sided marketplace or SaaS company?
Then you might be experiencing
- slowing customer acquisition rates
- increasing customer churn and,
- dissatisfaction with the branded customer experience.
As a Fractional CMO for B2C 2-sided marketplaces and SaaS companies, I can turn those challenges into opportunities by;
- differentiating the brand to become well known and sought after,
- driving increased customer lifetime value and
- creating loyal brand fans and promoters.
Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit for you!
Packages
OutsideInCMO Engaged
Engaged as your Fractional CMO for about 10 hours per week for a minimum of 3 months inside your organisation to achieve the following:
- Translate the CEO and the Board’s vision into marketing campaigns and objectives.
- Define the key talent the business needs to reach its goals.
- Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy.
- Report weekly to the CEO and Board on all KPIs mutually defined as important.
- Continually innovate ways to reach marketing and sales goals despite roadblocks.
This is the service for you if:
- Your business is at least $1m annually.
- You need an effective marketing strategy and need efficient execution.
OutsideInCMO Strategy Session
This half-day strategy session involves me as your Fractional CMO carrying out a detailed deep dive into your marketing strategy to understand the gaps and what needs to be improved to reach your goals.
- 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom and bespoke, based on your company’s needs.
- 7 day Discovery Period via email correspondence to avoid wasting time on the day uncovering existing processes.
- Post-Strategy Session deliverables includes an immediate marketing action plan, a list of blind-spots, and marketing campaigns for next 1-6 months.
- We’ll deliberate, collaborate and iterate as needed so the result serves you as well as possible.
This service is for you if:
- You have a marketing team in place but you need a fresh and accurate strategy.
- You’d like to see how my process works before moving to OutsideIn Engaged.
OutsideInCMO Advisor
After a half-day consult or a minimum 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:
- Sprint planning calls led twice monthly.
- Unlimited email correspondence.
- Grow long term with the least financial risk.
- Access to my marketing campaign standard operating procedures (SOPs) and,
- 6-month minimum commitment for about 3 to 5 hours per month.
This service is for you if:
- You are a startup.
- You have a strong marketing team in place, and you’ve worked with a Fractional CMO to create a strategy.
- You need a marketing leader to keep the team and execution on track.
- Your marketing team need a Marketing Mentor and Coach.